What is customer service and why should I care?

We all need to deliver a high level customer service to our market. Marketing extends to the experience of the customer and you need to show your pride and quality of our product through delivery and access of that service.   So what do I need in my customer...

Why is my website not ranking on Google?

After the recent overhaul and launch of the new Big Boiler Shop website (www.bigboilershop.co.uk), I was delighted with the early results from local keyword searches. We were ranking in the top 3 for our top 4 keyword searches without spending money on Adwords or...

THREE KEYS TO BUSINESS GROWTH – PART THREE

From necessity, comes possibility   Make sure you have read part one And Part Two before you read here!   Once our customer trusts us, knows us and our story, and what we have to sell to them is deemed necessary to cure their hunger, the issue of getting them over the...

THREE KEYS TO BUSINESS GROWTH – PART TWO

From understanding comes necessity (inspired by speaking guru, Les Brown)   In part one I spoke about the value of having your market and customer base understand what you do, and indeed the importance of you understanding their needs and how you can help them in...

THREE KEYS TO BUSINESS GROWTH – PART ONE

Seek first to understand (adapted from 7 Habits Of Highly Successful People)   My biggest bug bear since I made the shift into business ownership has been dealing with my taxes. From my time DJing and doing my self assessment tax returns to now having a fully...

Why is understanding your environment so important?

Assessing the marketing environment for your business Hey, it's Rob Taylor of Rob Taylor Official. I just wanted to check in and discuss with you today about the importance of assessing your environment to know the context of what you're marketing and who you're...

The importance of marketing planning. A client case study.

The importance of marketing planning in action ENABLE US PROJECT: CASE OVERVIEW     I wanted pick up a conversation about some of my referrals and previous clients I've worked with before to help them with their marketing. I want to share with you a story about the...